Facebook business manager1/1/2023 ![]() ![]() Online-first companies and eCommerce are set to become the norm for businesses and the advantages of Facebook advertising over its competitors make it a good option.įacebook’s advertising model functions on the ubiquitous “pay-per-click” model which has become the single biggest system for internet advertising. As the world adjusts to decreased store traffic and lower brick-and-mortar results it only makes sense to consider the benefits of Facebook advertising for your business. FACEBOOK BUSINESS MANAGER PLUSPlus the 2020 corona virus pandemic has given digital advertising some unexpected swings, Facebook’s Q2 revenue is well past $18 billion, an 11% increase over 2019! And average ad costs are lower than last year as well. So we’ve written this blog to help you understand – and take advantage of – Facebook’s advertising benefits.įacebook’s market share for digital advertising is close to 20%, making it one if the single largest options for advertising, behind only Google. It’s important to understand what Facebook offers businesses and how its paid ad network is built to offer a bunch of advertising options before you can see how it might help you reach new audiences. Now a ton of the benefits of advertising on Facebook are obvious, but paid advertising does come with a lot of complexities. As the social giant has grown to more than 2.7 billion active users, it’s also expanded its advertising network to suit a wide range of businesses. 16 Benefits of Advertising on Facebook For Your Businessįacebook is now one of the most popular marketing platforms on the planet. ![]()
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